100% Natural
Mr. Dell's uses only grade A potatoes with no additives or preservatives.
About Us Dell E. Johnsen started Mr. Dell Foods in 1969 as a produce brokerage house, mainly specializing in carrots, potatoes, and onions. We began our simple processing operation in the summer of 1971 by producing refrigerated french fries; then began producing refrigerated all natural hash browns for the food service trade in 1972. As we developed our process we discovered techniques to keep our products all natural and additive free. We continue to maintain that tradition and consequently are the only all natural-preservative free hash brown on the market today.
In 1973 we began selling refrigerated all natural hash browns to the Kansas City area retail grocery trade. From 1973 through 1975 we recognized an opportunity and need for a quality, frozen, all natural shredded hash brown. We began developing the first Individual Quick Frozen (IQF) shredded, pre-cooked, all-natural hash browns. That product was launched to both the food service and retail grocery trade in 1975. Mr. Dell Foods was the first company to take hash browns out of the “patty mold.” Starting with only a few customers in the Kansas City area, Mr. Dell’s distribution expanded quickly throughout the Midwest and beyond.
We hoped that we would develop a good following. Little did we realize that we would not only be loyally followed by a continually growing audience of consumers, but also quite closely by the competition. It has been said, “Imitation is the greatest form of flattery.” Today, there are many IQF Shredded Hash Brown Potatoes – none, however, that can compare to Mr. Dell’s in uniqueness and rich potato taste! Why? Because Mr. Dell Foods has continued to follow our founder’s philosophy of superior all natural quality, convenience and performance. Mr. Dell Johnsen’s goal to meet the consumer’s preferences established a strong foundation for our company.
On February 28th, 2001, Mr. Dell Foods had a fire in our facility. No employees were injured and the fire was contained to the packaging area and the freezer containing our finished product. Due to our fantastic employee base, we were able to clean up the production area, pass inspections and begin production two weeks after the fire. The plant ran seven days a week, 24 hours a day, to produce enough product to fill outstanding orders and restock our inventories. What the fire did not destroy the smoke did causing Mr. Dell’s to shut down from July 1st, 2001 to September 1st, 2001. We quickly demolished, rebuilt and replaced all equipment and upgraded capacities. It is only through the valiant efforts of our tireless employees that we survived as a company. During all this upheaval not one employee left the company which says something about the character of the people who make up Mr. Dell Foods!
Sales in 2009 rose to 20 million pounds with over 22 million pounds projected for the year 2010.
|